Who We Are
Crest Beverage joined Reyes Beer Division in 2009. Situated in always-sunny San Diego County, California, Crest Beverage services the largest craft beer market in the country, selling 14 million cases to 4,600 customers annually. We are considered a very special distributor to Reyes Beer Division, as our operations stem from the marriage of two very successful, longstanding family businesses of the Reyes and Sourapas families.
Our History
Reyes Beer Division was the first company that started what is now known as Reyes Holdings. In 1976, fresh out of college, brothers Chris and Jude Reyes opened a small Schlitz beer distributorship in Spartanburg, South Carolina.
Within a year, the Reyes brothers added another distributorship in Savannah, Georgia. And by 1979, they moved the company’s headquarters to Chicago. There, they purchased a distributorship with a small share of the market and with their flourishing entrepreneurial expertise, transformed it into a powerhouse, helping Reyes Beer Division grow to become the national leader it is today.
Never resting on success, Reyes Beer Division is now comprised of 13 local beer distributorships across the country. But we didn’t get there all at once. With hard work, a strategic mindset and our customers’ and suppliers’ best interests in mind, we have grown our presence in the marketplace over the years while staying true to our values. To learn more about our individual distributors, visit Our Distributors page.
A Winning Culture
At Reyes Beer Division, we are committed to providing a winning culture for our employees, customers, brewer partners and communities. As a leader in the beverage industry, we put a heighted focus on responsibility, safety, wellness, training and development, and employee engagement. To learn more about our efforts in each of these areas, visit our 2018 Corporate Social Responsibility Report.
About Reyes Holdings
Reyes Holdings, L.L.C. is the holding company for four business units: Reyes Beer Division, Martin Brower, Great Lakes Coca-Cola Bottling and Reyes Coca-Cola Bottling. Together, they create the Reyes Family of Businesses. Founded in 1976 by two brothers, Chris and Jude Reyes, Reyes Holdings remains a family-run business to this day.
Reyes Holdings is now a global leader in the production and distribution of food and beverage products and continues to focus on excellence in products and service in every stage of its operations. Today, their diverse workforce of hard-working individuals produces and delivers millions of cases of products to customers through the five business units.
